Chengyuan said Chery “wrong” not “imitation” in the end

  Chengyuan said Chery “wrong” not “imitation” in the end …

Although Chery Chairman and President Yin Tongyue said publicly many times, Chery will be at the expense of sales must be adjusted to the end. But when sales rise again in fall 2013 Chery 9% message after the disclosure, is also attracting many questions: adaptation strategies implemented more than a year, sales falling instead of rising, adjust the effect? And three new “truly in accordance with the international development” models hold no doubts …

  Chery’s explanation is that the sales decline expected, or is intentional, for 13 stepping down does not make money from the market, will naturally affect sales, say, despite a fall in sales, sales volume increased by 20%, which is adjusted to achieve the effect …

  However, such explanations that not everyone recognized, after all, is sold on the market is King. Remember when Dongfeng Peugeot Citroen General Manager Liu Weidong term said famously: “car sold well, bullshit is the experience; the car sold well, experience is also shit!” …

  If I were a Yin Tongyue, must feel very frustrated. Self-made Chery at birth of market growth on the one hand, competition master-Lin on the one hand, cannot seize an rough growth, Chery will place you? But now it has become a sin! Besides, “have more children” isn’t a skill you?.

  In fact, Chery “wrong” hadn’t “imitation” in the end, was too worried and turned to independent research and development …

  Wish to turn back time, find out how Chery car-making history come: in January 2001, Chery, “SAIC Chery” began selling cars in the name of, the second year will spend 80 million Yuan signed an engine project, planning to develop 18 engine. Shortly thereafter is established various laboratory, formed has eight big laboratory and test runway, 23 a professional module, and more than 2,600 over class test project capacity, including energy environmental national engineering laboratory, and Asia maximum of security collision laboratory,, can meet annually development 30 paragraph new car and 2 million car whole car of test validation needs, equipment international leading, even multinationals executives see has are think “too luxury”…

  Chery when large numbers of basic research and development, on behalf of the State’s largest automotive group they are all busy joint venture, joint venture to build one; independent brands have “reverse development” of the road run, only Chery fool, what are you doing independent research and development. It may not be thought, this “own brand champions” for the Crown, is actually a chain!   …

  2005 Shanghai Auto show, just began sold car just 4 years of Chery, was in one fell swoop launched has autonomous development of 5 paragraph new models and 6 paragraph engine, and a paragraph CBT automatically gearbox, and known as “strength powerful”, and “has for decades years made car history” of large car industry group, except Faw posing has a car red flag outside, other group a paragraph autonomous models are took not out, only borrowed multinationals of flag stylized representation of! Product development is to spend a lot of money, Chery, why? …

  Joint venture is TT, by virtue of the joint venture company, major automotive group netted tens of billions of dollars a year, independent research and development there will be no funding pressure. Chery did not venture dinner enjoy, if cheap imitation Bento to eat a few years, today may not be so tight …

  Year Government to “against scattered poor” of name, denied has local enterprise of made car right, for multinationals in China create has dominate of market environment, makes they full enjoy has China market of Lee, in China number money succeeded travail, and was delayed has 20 years opportunities of China local enterprise, started on had to face powerful of joint venture Enterprise competition, China local enterprise reference, and reference market Shang some products, from national between interests balance see, whether also is on “market for technology” of some compensation?..

  Last year, Chery old growth mode didn’t work out, made a strategic adjustment, and emphasize “from idea to system” to major changes. New Chery sales General Manager Huang Huaqiong recently told the author that, Chery transformation objectives are reached, it is not just to what extent sales and, more importantly, to see what changes in the structure of sales structures, user, and enterprise profits, dealers are making money, in particular improvement in the reputation and brand image of the car increased expression of the meaning …

  A certain sense, strategic adjustment of Chery’s success or failure depends not only on the company’s concept of change, as well as superior leadership and transformation of media. If media lack patience, only simple to with moment market sales judge transformation effect, from opinion environment to Chery imposed various pressure, on may raised Chery company internal transformation views of differences; if superior led in opinion pressure before retreat, also will makes transformation unravel, this in past 30 years reform course in the, has too more of instance can through, hopefully we of this worried just is alarmist..

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Chengyuan said Chery “wrong” not “imitation” in the end

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