Potato “channels” strategy: more media than the microview than Youtube in China

This afternoon (a..

3.

Moths.

18.

Day) Beijing jiuxianqiao …

798.

Arts District, potato “channels” strategy and the seventh potato image section Conference held in Beijing. In front of the venue, encountered fire Zhang Liang, two media sister saying why can’t take pictures because Zhang Liang photo look fat …

As to why I’m not taking pictures there is a gap because the height, it’s that simple …

Attended this activities of, except well-known artist Zhang Liang, and Lou art Xiao, and Shang Wenjie,, also has new pants, and Houhai big shark, and Wan Xiaoli, and Liang Xiaoxue, I is like of well-known video blog, and recently is like of due to ridicule stars and village love Shang has headlines of spray child old wet–Oh, on has, in here, they not artist not podcast, but representative has a new of images since media of form,..

Interest in the channel …

; It’s potatoes “channels” strategy in new …

  …

“One channel,” what is your strategy? …

  …

Yang Weidong, President of potato introduction, after blogs, Microblogs, video media era has arrived. Professional video content from ever creating lifestyles, attitudes and views expressed, and having more forms, such as talk shows, gourmet tours, musical performances, and so on. Meanwhile, a large number of news media, channels, professional and team also started video over the network to continue and augment its contents influence …

To this end, the potatoes made new “channel” strategy, launched the service “personal” and “body” Imaging media products-“channels” and based on “channels” and “Subscriber” two online experience and perspective across the full schema Panel System. And the user experience, business model and operating mechanism of process forward …

5.

“One” plans.

  …

5.

“One” planning, what to do? …

  …

Open a video media: …

Channel use the WYSIWYG way, supports flexible modular combinations, individuals and institutions to easily set up and manage channels. Support channel to interact with fans, channel data management also supports multiple channels formed the channel matrix, recommend and show each other, forming interest frequency “channel”. Channels simultaneously support micro-blogging, micro-, bar, etc..

SNS。.

And media sharing for individuals and institutions to build a complete matrix of media …

Built on platform integration:.

A channel strategy is not only a single function for potatoes and products, but potato-based platform and then build. From Home, square, watching on channel Center, subscription center, site search, potatoes do a subversive structure design, for channel master offers a full featured and emerging mechanisms, to facilitate the viewer’s individual subscription and watch mechanism …

A set of cross-screen experience: …

“Channels” strategy will open up many screens, including at the …

PC。.

End, mobile and …

TV。.

Provides per-user …

ID。.

The cloud sync service, building a multi-screen service push system, for different screen users personalized Push channels. Ultimately, users on channels to watch anytime, anywhere, and subscription management. Currently in …

PC。.

Side has completed the structural layout, …

4.

Earlier this month, the “channel” architecture in potato mobile client..

4.0 …

Embodiment,.

 5 …

Months for potatoes in the living room …

TV。.

Client-side rendering “channel” System …

Commercial biological system: …

Following the …

2013.

Year introduced potatoes “podcast into plans” …

  …

“Channels” strategy, the potato through advertising into channels, pay per view channels on demand, pay per view broadcast, derivatives, commercial services, expand business opportunities for channel. To this end, the potato specifically for channel master channel cooperation in providing business development center, the specialist channel business development services provided …

Online and integrated operation modes: …

  …

“A channel” strategy will full implementation line online Xia operations integration, potatoes will monthly carried out line Xia “since channel” of activities, like this year of potatoes image section not only provides a line Shang of selection platform, more important is potatoes since channel main through series of landing activities, will channel main (road Palm) and subscription who, circle and circle pulled in together, exploration since channel line online Xia of commercial value..

  …

“Micro” larger images from the media …

  …

Interview, media channels and a short video of the friends asked the potatoes (micro-) distinction, and where the respective markets? Yang Weidong, President of potatoes, said every business is individual gene products, Tencent is the social gene, micro-vision is for social networking, video, potatoes–had strong media channel is property …

Potato “channels”.

To original podcasts, media, content production, brand manufacturers and show the videos provide a content classification and push, branded stereo transmission, video media fan interaction products.

Senior Director, said Li Mingjie of potato products, in order to promote the “channels” and its contents, potato station subversive website design, Home the first gold bar screen highlight the effects of channel-show, full of a channel-positioning, sufficiently highlight the user’s individual consumption, guide the user to enter video consumption …

2.0 …

Era, fully satisfy customers ‘ personalized Home thousands of faces needs..

“Channels” by …

4.

Components, personalized, top news videos, high quality program, viewers mail, premium channels is ultimately to guide users through “channels” subscription. “Bone of the road” through the high quality content, increase fan adhesive, so as to continuously upgrade of each channel of the media’s ability to communicate …

In addition to “channel”-building, potatoes will also provide a full range …

137.

A promotional spot, will recommend a day moved into fresh channels, and channels. At the same time show the high quality category and “channels” in the search to quickly show your friends or partner. Spread outside of the station, each “channel” are available through the micro-blogging, micro-letter, universal, etc..

SNS。.

The accumulation of accelerated Subscriber …

  …

Better than …

Youtube。.

Floor channel development road …

  …

Interview with a lot of media are referring to potatoes in channels and …

Youtube。.

Channel-what difference does it make? Yang Weidong, President of potatoes back to these questions refer to internal video enthusiasts group number is not enough to support a full range of …

Youtube。.

But this trend can be seen, the potato is Imaging Guide and supporter of civil, potato road to witness the growth of podcasting in China, will promote image through channels in the age of Internet and mobile Internet “big jumps”.

In fact, the characteristics of potato ground channel is clear: potatoes won’t abandon the current traffic sources copyrighted content on the one hand, will pay more attention to integration of offline and online, from …

Potato image change could see this trend …

This potato image section will also undergo major changes from prior to the launch, while potatoes release-colored invitations, has attracted a lot of media speculation that potato image section goes from here. At the meeting, the potato marketing senior director Huang Yong, said potato image section on May 24 and May 25 at the Shanghai Himalayas Art Museum Grand, Golden potatoes, Jin Ying is divided into two modules, Jin Ying still continues to award around images, but it is different from the past Golden potato cell full selection around the channels …

Apart from awards, this image’s integral part, processes are built around potatoes “channels” to change. Potatoes will invited keen images expression of channel main (road Palm) brings together in together, which including 50 bit singer, and 20 bit independent fashion designers, and near hundred original images people, and 50 bit trend movement connoisseur, anime hobby talent, and game players, and Le live talent, and art creation who,, constitute image section channel Assembly, to interest for theme through interactive, and show, and performances will “channel circle” playing go up. Starting today, friends official website can be found at activities for registration.。 This potato image Festival will feel like a video lover’s Carnival feast, with star representative highlights break the circle becomes …

  …

  …

Potato, unveiled a set of data showing the images from the media of the future should be bright …

2013.

Year compared with the previous year increase in users upload videos …

60%. the.

, While the average length to reach …

15.

Minute, this data shows that the current user is not for a short period of social sharing, but showing a video from media properties …

Images from the spring seemed to, go, go to channel; over the text and pictures that you have been waiting video since the days of media want to come …

  …

  …

Youth should be blooming …

   …

Game testing: Three Kingdoms period who was your best buddy!! …

   …

Believable constellation of secret …

Potato “channels” strategy: more media than the microview than Youtube in China

This entry was posted in Uncategorized and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s