Non-online users also have huge market potential

China Internet network information center, analyst …

Chen Jingjing …

2014..

One year.

4.

Months, …

China Internet network information center …

CNNIC。.

Issued the …

2013.

Annual research report on China’s online shopping market. This study shows that …

Users who are not online also has huge market potential. Users who are not online shopping online shopping is not the main reason for this is not access to online shopping, Internet shopping, it may not be psychologically resisting shopping online. With the development of online shopping, network the popularization of knowledge as well as social factors to net purchases of catalytic role, these issues are relatively easy to solve …

Users who are not online does not use the three main reasons for online shopping is “not used”, “insecure” and “unnecessary, unwanted”, respectively the proportion …

22.. 5%..

,。.

21.. 2%..

,。.

19.. 6%..

Among the reasons, primarily because they do not access to online shopping, Internet shopping, not resist shopping online from the heart. With the development of Internet shopping network the popularization of knowledge, these issues are relatively easy to solve …

Go into non-line user attitudes towards online shopping, almost 50% non-Internet users think online shopping easy, to have much effect on the my shopping habits, which fully justifies the non-line user does not contact the network or contact less, inadequate awareness on the advantages of online shopping. For those users who are not shopping online users into online shopping are available from the following three aspects: first, strengthening the advocacy and promotion of online shopping, creating online shopping everywhere in the environment, so that these non-online user known online, learn about online shopping, purchase of catenary. Second, simplified online shopping program, and enhance the shopping experience and enable users who are not online as soon as exposure, very easy to use.。.

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Non-online users also have huge market potential

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